Complaining Nicely Doesn’t Always Work — And Here’s Why

We’ve all heard the advice: “Just be polite and patient — they’ll help you.”

But if being nice always worked with corporations, DearCEO.wtf wouldn’t exist.

The Problem with “Polite and Patient”

When a company messes up, their goal isn’t necessarily to fix it — it’s to protect their bottom line.

And sometimes, the easiest way to do that is to simply do nothing until you give up.

That’s why:

• The “helpful” rep keeps saying, “Let me check on that.”
• Your case gets passed around with no resolution.
• Policies are waved in your face like brick walls.

Why Escalation Matters

Corporations work in layers. The bottom layers (customer service, call centers, chatbots) are trained to follow a script — not to fix complex or costly issues.

The people who can fix them are higher up… and you’re rarely given a direct line to them.

The Solution

DearCEO.wtf is your new “Press 0” — except instead of talking to an operator, you’re emailing the executives with real authority to solve the problem.

When your name is in their inbox, you’re not just another ticket — you’re a priority.

Skip the scripts. Go straight to the top. → DearCEO.wtf