The Old Customer Service Hack vs. The New One

Back in the day, customer service pros had a secret weapon: pressing 0 on your phone until you got a live person.

It was fast.

It was simple.

It worked.

What Happened to the Old Hack

Companies caught on.

They made “0” loop you back into the menu, or just hang up.

The goal? Reduce human contact, cut costs, and filter out “low-priority” complaints.

The New Reality

Now you’re stuck with:

• Chatbots that can’t understand your problem.
• Endless menus that keep you in circles.
• Hold music that could win a hostage negotiation award.

The New Hack

We built DearCEO.wtf as the modern version of “Press 0.”

Except instead of getting a call center rep, you go straight to the people who actually have the power to fix things: the executives.

No phone trees.

No bots.

No waiting weeks for a “we’re still looking into it” email.

Why It Works

Executives care when their name is on the email.

It’s personal, and it’s public if they don’t respond.

That’s leverage, and it works.

Skip the old hack. Use the new one. → DearCEO.wtf