The Old Customer Service Hack vs. The New One

Back in the day, customer service pros had a secret weapon: pressing 0 on your phone until you got a live person.

It was fast.

It was simple.

It worked.

What Happened to the Old Hack

Companies caught on.

They made “0” loop you back into the menu — or just hang up.

The goal? Reduce human contact, cut costs, and filter out “low-priority” complaints.

The New Reality

Now you’re stuck with:

• Chatbots that can’t understand your problem.
• Endless menus that keep you in circles.
• Hold music that could win a hostage negotiation award.

The New Hack

We built DearCEO.wtf as the modern version of “Press 0.”

Except instead of getting a call center rep, you go straight to the people who actually have the power to fix things: the executives.

No phone trees.

No bots.

No waiting weeks for a “we’re still looking into it” email.

Why It Works

Executives care when their name is on the email.

It’s personal, and it’s public if they don’t respond.

That’s leverage — and it works.

Skip the old hack. Use the new one. → DearCEO.wtf